Canola Digest November 2016 Issue

Canola market snapshot

Harvested canola acres have held at around 20 million in Canada over the past four years, producing larger volumes that have served the big four markets and allowed for increased sales into second wave markets such as South Korea and Pakistan.

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Business Management

Marketing strategy starts here

Futures can be high or low and basis can be wide or narrow. That means the market is always in one of four situations – high futures, wide basis being one example. Here are marketing approaches for each situation.

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Honest engagement

Kevin Folta, professor at the University of Florida and winner of the 2016 Borlaug CAST Communication Award, offers this advice on discussing plant biotechnology.

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