Media Rates 2024–25

1. Provisions for volume discounts:
   • Advertisements will be booked by a signed contract with WTR Media.
   • If any advertisement in the series is cancelled and not re-booked by the March 2024 issue, the series discount will be revoked.
   • Copy, layout and size may be different for each advertisement.
2. Advertising rates are subject to change without notice. Contracts which specify insertion dates will be honored to completion.
3. Colours supplied will be CMYK colours, not special match or custom colours, unless previous arrangements are made through the Production Manager.
4. Advertiser and Agency agree that the publication and publisher shall be under no liability for failure, for any cause, to insert any advertisement.
5. Advertiser and their Agency agree to assume all liability for advertisement content including illustrations, text, and representation and for any claims arising therefrom made against
   the publisher.
6. Advertising content – all copy is subject to the approval of the publisher, who reserves the right to reject, discontinue or omit any advertisement or cancel any advertising contract without penalty to either party. No advertorials will be accepted.
7. Invoicing will occur upon printing of the issue and is subject to a 30-day term. Interest of 3% per month will be charged on overdue accounts.
8. Rates herein are valid as of February 15, 2024.
9. No cancellations accepted after the closing date.
10. New accounts will be cash with order and/or subject to a credit check.

All rates are NET and in Canadian dollars and subject to GST.

We require all printer’s marks to be offset by 1/8” from the document bleed. (No marks in the bleed, please).

Supplied art must be in PDF format, with all elements converted to CMYK and a minimum resolution of 300 dpi.

Fine serifs, small lettering and thin line work should be restricted to one color and preferably not smaller than 7 point. The use of small letters (under 7 points) and fine serifs should be avoided.

Adjust ink limit in photos and rich blacks so that total coverage does not exceed 280%.