September 2024—
The canola grower organizations’ National Canola Marketing Program launched Hello Canola a year ago. In an omnibus survey of Canadians, powered by Leger, nine per cent of respondents said they recalled one or more aspects of the campaign. FHR, the agency guiding the campaign, calls that a win.
March 2024—
Hello Canola has partnered with four strong Canadian voices – Emma Choo, Devan Rajkumar, Abbey Sharp and Darryl Wiebe – who can amplify the “canola love” message.
January 2024—
Canadians’ love of home-grown maple syrup inspired Hello Canola to tap that same tree, looking at ways to promote canola through its Canadian-ness, warm community and extreme usefulness.
November 2023—
Canadian Canola, in human form, connects with Canadians in a warm, approachable fashion, sharing interesting facts about canola’s versatility and value to the Canadian economy.
September 2023—
Provincial canola grower organizations fulfill their mandate to promote canola within Canada with a new National Canola Marketing Program centred around the loveable, everyday character, “Canadian Canola.”