National Canola Marketing Program
Big wins
March 2025—
The National Canola Marketing Program is winning awards. These awards are based not only on the look and feel of the campaign. They are based on results.
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National Canola Marketing Program
Strong allies speak for canola
January 2025—
Millennial women rely heavily on credible experts, not brand advertising, for product discovery and information. Meet our expert allies for 2025.
National Canola Marketing Program
Canadian Canola explores the world
November 2024—
Our hero ‘Canadian Canola’ is back in action, exploring the world of canola in 10 new videos to drive awareness and engagement with millennials.
National Canola Marketing Program
Millions get to know Canadian Canola
September 2024—
The canola grower organizations’ National Canola Marketing Program launched Hello Canola a year ago. In an omnibus survey of Canadians, powered by Leger, nine per cent of respondents said they recalled one or more aspects of the campaign. FHR, the agency guiding the campaign, calls that a win.
National Canola Marketing Program
De-bunking myths and educating audiences
March 2024—
Hello Canola has partnered with four strong Canadian voices – Emma Choo, Devan Rajkumar, Abbey Sharp and Darryl Wiebe – who can amplify the “canola love” message.