Media Rates 2018–19

Full Colour1x2x3x4x
Double Page Spread$12,215$11,900$11,750$11,325
Junior Double Page Spread$9,300$9,050$8,900$8,560
Full Page$6,775$6,575$6,475$6,250
2/3 Page$6,150$6,000$5,900$5,700
1/2 Page Island$4,650$4,525$4,450$4,280
1/2 Page Vertical or Horizontal$4,250$4,125$4,075$3,900
1/3 Page Square or Vertical$3,385$3,280$3,245$3,115
1/4 Page Vertical$2,925$2,850$2,800$2,700
Special Positions1x2x3x4x
Centre DPS15% premium
Inside Front Cover or Inside Back Cover$7,350$7,350$7,350$7,350
Outside Back$7,600$7,600$7,600$7,600

Black & white advertising rates available upon request.
Insert rates available upon request, maximum 2 inserts per issue are available.


Average Circulation:

41,000

BC 1% | AB 35% | SK 45%
MB 16% | ON 2% | Other 1%

CONDITIONS

  1. Provisions for volume discounts:
    • Advertisements will be booked by a signed contract with WTR Media.
    • If any advertisement in the series is cancelled and not re-booked by the March 2019 issue, the series discount will be revoked.
    • Copy, layout and size may be different for each advertisement.
  2. Advertising rates are subject to change without notice. Contracts which specify insertion dates will be honored to completion.
  3. Colours supplied will be CMYK colours, not special match or custom colours, unless previous arrangements are made through the Production Manager.
  4. Advertiser and Agency agree that the publication and publisher shall be under no liability for failure, for any cause, to insert any advertisement.
  5. Advertiser and their Agency agree to assume all liability for advertisement content including illustrations, text, and representation and for any claims arising therefrom made against the publisher.
  6. Advertising content – all copy is subject to the approval of the publisher, who reserves the right to reject, discontinue or omit any advertisement or cancel any advertising contract without penalty to either party. No advertorials will be accepted.
  7. Invoicing will occur upon printing of the issue and is subject to a 30-day term. Interest of 3% per month will be charged on overdue accounts.
  8. Rates printed herein are valid as of April 1, 2018.
  9. No cancellations accepted after the closing date.
  10. New accounts will be cash with order and/or subject to a credit check.

All rates are NET and in Canadian dollars and subject to GST.


Bookings

WTR Media Sales Inc.

Robert Samletzki
Tel: 403.296.1346
Toll free: 1-888-296-1987 ext. 3
Email: robert@wtrmedia.com
Linda Samletzki
Tel: 403.296.1349
Toll free: 1.888.296.1987
Email: linda@wtrmedia.com
Make advertising cheques payable to:
WTR Media Sales Inc.
and mail to Calgary office:
1024 – 17 Avenue S.E.,
Calgary, Alberta T2G 1J8

Mechanicals 2018-19

Trim Size: 8-1/8” × 10-3/4” | Live Area: 7-1/8” × 10” | Bleed: 8-3/8” × 11”

HALFTONE LINE SCREEN:

175 lpi

DOT GAIN:

10% on SWOP coated

PRINTING:

Heat-set web offset

BINDING:

Saddle-stitched

SAFETY MARGINS:

15 1/4” × 10” maximum for double page spreads
7 1/8” × 10” maximum for full page ads.

SAFETY MARGINS MEASURED FROM TRIM SIZE:

1/2” from sides | 3/8” from gutter | 3/8” from top

MARKS:

We require all marks to be offset by 1/8” from the document trim. Please do not use the Adobe default settings for the marks offset.

PRODUCTION SPECIFICATIONS:

Supplied art must be in PDF format, with all elements converted to CMYK and a minimum resolution of 300 dpi.

FINE LINE WORK AND LETTERING:

Fine serifs, small lettering and thin line work should be restricted to one color and preferably not smaller than 7 point. The use of small letters (under 7 points) and fine serifs should be avoided.

INK DENSITY:

Adjust ink limit in photos and rich blacks so that total coverage does not exceed 280%.


Send materials to:

Email:
production@wtrmedia.com
Address:
WTR Media Sales Inc.
1024 – 17 Avenue SE
Calgary, AB T2G 1J8
Attn: Production
Direct: 403-296-1346 or
1-888-296-1987 ext 3
Commonly requested sizes:
Double Page Spread
Non-Bleed5 1/4” × 10”
Ad trim16 1/4” × 10 3/4”
Bleedadd 1/8” bleed to all 4 sides
Junior Double Page Spread
Ad trim16 1/4” × 5 3/8”
Bleedadd 1/8” bleed to sides and bottom
Full Page
Non-Bleed7 1/8” × 10”
Ad trim8 1/8” × 10 3/4”
Bleedadd 1/8” bleed to all 4 sides
2/3 Page Vertical4 3/4” × 10”
2/3 Page Horizontal7 1/8” × 6 1/2”
1/2 Page Island4 5/8” × 7 1/2”
1/2 Page Vertical3 1/2” × 10”
1/2 Page Horizontal7 1/8” × 4 3/4”
1/3 Page Vertical2 1/4” × 10”
1/3 Page Square4 3/4” × 4 3/4”
1/4 Page Vertical3 1/2” × 4 3/4”