National Canola Marketing Program
Canadian Canola explores the world
November 2024—
Our hero ‘Canadian Canola’ is back in action, exploring the world of canola in 10 new videos to drive awareness and engagement with millennials.
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National Canola Marketing Program
Millions get to know Canadian Canola
September 2024—
The canola grower organizations’ National Canola Marketing Program launched Hello Canola a year ago. In an omnibus survey of Canadians, powered by Leger, nine per cent of respondents said they recalled one or more aspects of the campaign. FHR, the agency guiding the campaign, calls that a win.
National Canola Marketing Program
De-bunking myths and educating audiences
March 2024—
Hello Canola has partnered with four strong Canadian voices – Emma Choo, Devan Rajkumar, Abbey Sharp and Darryl Wiebe – who can amplify the “canola love” message.
National Canola Marketing Program
Turning up the sweet love for canola
January 2024—
Canadians’ love of home-grown maple syrup inspired Hello Canola to tap that same tree, looking at ways to promote canola through its Canadian-ness, warm community and extreme usefulness.
National Canola Marketing Program
Canola, personified
November 2023—
Canadian Canola, in human form, connects with Canadians in a warm, approachable fashion, sharing interesting facts about canola’s versatility and value to the Canadian economy.