We want you to Eat More Meals Together

Did you see your copy of the latest canola oil promotion tool from Canola Eat Well? The Eat More Meals Together book, which was included with mailed issues of the January 2021 Canola Digest, provides easy-to-make recipes for families at home, connecting locally grown produce and oil as ingredients you can find in your grocery store. The book is part of a Canola Eat Well program that won a Canadian Agri Marketing Association (CAMA) Best in Show award.

Often the best memories involve two things: food and people. Food is not just an essential part of our day, but essentially the most important part of any occasion. During this unprecedented pandemic, where we’re all forced apart, Canadians are catapulted into the kitchen while restaurants operate with limited capacity or none at all. Months later, many of us still left confounded when it comes to cooking.

Tapping into that experience – which professional home economist (PHEc) Jennifer Dyck calls “meal prep fatigue” – is something we all face. What is the cure to this COVID-19 cooking conundrum? “Community.” When inspiration doesn’t strike, Jennifer Dyck, as a thought leader and agricultural advocate, encourages us to seek reputable resources and familiar faces.

“The annual Eat More Meals Together guide is veggie-centric and approachable,” Dyck says. “Written by professional home economists, chefs and dietitians, it will inspire you to get back in your kitchen. Recipes have easy substitutions, new takes on basic ingredients and fresh ways to explore the familiar – all while celebrating our Canadian harvest.”

We could all use some help, a lift up and some encouragement, now more than ever. Hit the reset button on food anxiety, meal prep fatigue and restore your confidence in the kitchen. Help is in your hands. The Eat More Meals Together recipe booklet is just the start. We also encourage you to join our @CanolaEatWell community on Twitter and Instagram and use the hashtag #makeitcanola.

The Canola Eat Well joint effort is part of the provincial canola organizations’ mandates to actively facilitate market development initiatives in Canada. Across the Prairies, market development programming is about maintenance and awareness while a targeted market development program in Ontario is about increasing awareness and demand among consumers in that growth market.