Canadian Canola explores the world

Life is a beach! Well, it is for ‘Canadian Canola’, who soaked up the sun and sand in Mexico to showcase canola as an ingredient in sunscreen. As the Hello Canola campaign enters year two, the goal remains to increase awareness of canola, spark engagement and ultimately turn apathy to love among Canadian millennials aged 25-49 who live in densely populated areas of English-speaking Canada. So that means videos and social media!

‘Canadian Canola’ will be a core element of year two activities, with the character starring in 10 short videos that highlight how canola is used around the world.

Hello Canadian Canola girl lets the viewer in on a secret, with her hand up to her mouth with a beach in the background — Canadian Canola strolls the beach in Mexico to showcase canola usage in sunscreen

Hello Canadian Canola girl swimming with a group of fish underwater — Canadian Canola takes a swim to talk about canola’s role in aquaculture fisheries around the globe

Themes for the other eight videos include:

Canola at the dog park showcasing its use in pet food
Canola on a cargo ship coming into an international port speaking to the crop’s exports
Beekeeping canola, highlighting its importance for the bee population by engaging with beekeepers in suits as she says, “hey, should I have one of those?”
Canola running an international marathon to showcase its health benefits
Canola in the front row at Fashion Week to showcase the crop’s versatility in beauty
Canola at an air show in the U.S. speaking to its use in sustainable aviation fuel
Canola in the pits at Montreal Grand Prix, highlighting its use in biofuel
Canola at a busy Japanese night market to highlight the oil’s use in international cuisine

To watch these videos as they roll out, follow @HelloCanola on Pinterest and @Hello_Canola on Facebook and Instagram. And encourage your city-dwelling friends and family to do the same!