Marketing strategy changes for 2022
November 2021—
Canola Digest asks its six farmer panelists how higher crop prices over the past year and how uncertain weather and productivity in 2021 might change their marketing strategies for 2022?
November 2021—
Canola Digest asks its six farmer panelists how higher crop prices over the past year and how uncertain weather and productivity in 2021 might change their marketing strategies for 2022?
September 2021—
Canola Digest asks its farmer panelists for 2021-22 to describe the best return-on-investment purchase that they made recently, and to describe what motivated them to make the purchase.
March 2021—
The conversation about sustainable farm production practices will continue to gain steam in Canada and around the world as people put more focus on how humans are treating the planet. While the objectives may seem unclear at times, the topic cannot be avoided. Our four panelists talk about sustainability, what it means to them, and what they do on their farms to be sustainable.
January 2021—
On-farm trials are essential for farmers who want their own data on the effectiveness of new products and ideas. Setting up trials and taking them to harvest does requires a little extra work and planning, but the result is more informed decision-making and a better idea of what provides a return on investment – and what doesn’t.
November 2020—
Canola Digest asked four farmers about the people involved in setting the farm’s marketing strategies. Who is the farm’s marketing lead? And what, if any, outside expertise do they use?