Farmer Panel

How do you test a new product?

January 2021—

On-farm trials are essential for farmers who want their own data on the effectiveness of new products and ideas. Setting up trials and taking them to harvest does requires a little extra work and planning, but the result is more informed decision-making and a better idea of what provides a return on investment – and what doesn’t.

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Farmer Panel

Who does your marketing?

November 2020—

Canola Digest asked four farmers about the people involved in setting the farm’s marketing strategies. Who is the farm’s marketing lead? And what, if any, outside expertise do they use?

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Farmer Panel

What do you grow and why?

March 2020—

Our six panelists list the crops they grow and explain the decision to grow these crops and not other ones. We also asked about any recent changes to their crop list and the motivation behind that change.

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Farmer Panel

Good ideas

January 2020—

Where do you get your ideas? How do you know an idea is good? How long does it take for you to put a good idea into practice? Our six farmers panelists answer these questions and share examples of recent new ideas they implemented.

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