National Canola Marketing Program

Millions get to know Canadian Canola

The canola grower organizations’ National Canola Marketing Program launched Hello Canola a year ago. In an omnibus survey of Canadians, powered by Leger, nine per cent of respondents said they recalled one or more aspects of the campaign. FHR, the agency guiding the campaign, calls that a win.

Science

Fungal endophyte could improve canola yield

Key Result: Fertilizer applications are a significant cost to growers and unpredictable environmental temperatures and precipitation events can make it tough to predict the proper fertilization regimes. This study investigates an alternative solution for canola growers: the potential benefit of endophytic fungus Piriformospora indica on canola growth and yield. Results from the controlled-environment experiment look...

Feature

Rice is nice with…canola sauce?

Soy sauce is made with soymeal and cracked wheat. University of Winnipeg microbiologist Paul Holloway is testing whether canola meal can replace soy meal to make a similar umami-driven condiment.

Science

Developing new blackleg resistance

Key result: Plant breeders have made significant progress towards transfer of blackleg resistance from the B. carinata genome into B. napus canola. Project title, Principal investigator: “Molecular cytogenetics of blackleg resistance in the Brassica B-genome, and introgression of resistance into B. napus through recurrent backcrossing,” Habibur Rahman, Department of Agricultural, Food and Nutritional Science, University...

December 14 & 15 | Edmonton, AB A two-day marketing course featuring presentations and hands-on trading exercises to help understand the futures market, hedging and options strategies. February 15 & 16 | Red Deer, AB This two-day conference covers business structures, succession planning, and liability and risk management with Alberta’s best farm financial advisors. February...